We explore the real reason why many health campaigns fail: a lack of clarity rooted in assumptions about the audience.
Over the past few episodes, Ruth has walked us through how brains get overwhelmed, how decision fatigue kicks in, and how even well-meaning messages can backfire.
This week’s episode brings it all together with a simple but powerful test:
👉 Do you really know your audience?
Empathy fades under pressure: Deadlines and noise can push teams to default to generic messaging. The Clarity Test is your reminder to re-centre on people.
Campaigns fail when insight is missing: If your work isn’t grounded in real understanding, you’ll see low engagement, low action, and lots of frustration.
Assumptions ≠ empathy: Thinking you know your audience isn’t the same as truly understanding their world.
Clarity is behavioural power: Clear minds craft better messages. Clarity isn’t a luxury — it’s a strategic asset.
