What if your agency model wasn’t just outdated, it was holding you back?
In this episode, we sit down with Ian Macbeth and Mike Robson, the founders of Avocado Property, a brand now recognised across the UK for doing estate agency completely differently. No offices. No suits. No scripts. Just standout results, local leadership, and a system that lets agents earn more by being more of themselves.
Launched with borrowed time and big belief days before the UK’s first lockdown, Avocado has since grown into a network of over 30 self-employed agents, many earning six figures, some hitting £600k+ a year, with less stress and more autonomy than traditional agency ownership ever allowed.
But this isn’t a story about revenue. It’s a blueprint for relevance.
Ian and Mike didn’t tweak the rules. They broke them. From ditching corporate lingo and paper leaflets to prioritising personal brand and digital-first marketing, they built a model that reflects how modern buyers behave and what ambitious agents actually want.
You’ll hear how they:
If you’re a business owner and leader who knows you’re capable of more but feel held back by a system that no longer fits, you need to hear this.
This isn’t just about Avocado.
It’s about what’s next for you.
Business Accelerator from Estate Agency X is built for the agents who refuse to stand still. A year of strategic workshops, expert-led learning and practical implementation designed to sharpen your brand, elevate your systems, strengthen your leadership, and grow your business with intention.
Applications for the 2026 cohort are nearly full, with only one space remaining for a business ready to take that step www.estateagencyx.co.uk
