In this insightful conversation, Catch + Release company founder Analisa Goodin shares her somewhat accidental journey of becoming a CEO. Without prior tech experience she developed an innovation company, driven by her burning desire to solve a problem. Prepare for a mindset reset!
"Why should we even be building something at all? What does the world look like once you've built the thing that you've built?"
Analisa challenges entrepreneurs to dig deeper than just having a vision—discover the transformative impact your creation will have on the world!
"I didn't set out to build a tech company. I'd never built a product before, but I was on the scent that what I was doing manually, could be productised."
Without tech experience, Analisa spotted a massive market opportunity and jumped in despite the unknowns. Her secret? Relentless curiosity!
"I would talk to anyone who would listen. Anytime someone seemed closer to that world than me, I would invite them for coffee."
Forget traditional networking! Analisa's strategic approach transformed coffee chats into powerful connection opportunities that opened doors to the tech world and VC funding she never had access to before.
"The hack is don't make it about you, make it about your vision, make it about the customer, make it about the problem that you're solving."
Reframe networking forever! Stop selling yourself and start championing the problem you're solving—this is how Analisa made meaningful connections that propelled her business forward.
"Here's what you can also fall in love with is the problem. This problem sucks. It is awful, it's tedious, it's annoying... I fell in love with solving that."
Not sure if your dream is big enough? Analisa's perspective: become obsessed with solving painful problems that others avoid!
🎧 Tune in for her insightful stories that can guide your approach as an entrepreneur!
Connect with Analisa Goodin:
Linkedin: https://www.linkedin.com/in/analisagoodin/
Website: https://www.catchandrelease.com/
