Description

FAM opportunities are not just a chance to sip champagne and stay in fancy hotels. They should be viewed as an opportunity where a supplier is investing in an advisor's education. However, this investment is definitely not one-sided. Advisors who attend FAMs often have to pay for their own flights while stepping away from their business and turning their full attention to site visits, sales meetings, and local experiences.

In this episode, we dive into how you can be considered for more FAMs, as well as how to evaluate if the opportunity is going to provide your business with the proper ROI.

Today we will cover:

• (01:33) The importance of working with a host that aligns with your needs/wants
• (02:33) Building relationships with suppliers and letting go of the intimidation factor
• (09:25) Utilizing tourism boards
• (13:49) How to know if a FAM is right for you
• (23:25) Focusing on your ROI; why every business decision should be mathematical
• (30:00) Not all FAMs are free; budgeting appropriately
• (32:50) How to gracefully decline a FAM and maintain a positive relationship

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