From high-school english teacher to broadway producer to founder of Small Pond Enterprises, Michael Roderick shares his amazing insights on How To Create A Referrable Brand!
Great lessons from this beautiful soul today include (and I’m paraphrasing what he actually said):
- When an opportunity that matches your dreams arises, don’t hold back. Step into it.
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- That’s how he met Broadway producers!
- Learn the ropes - move from contributor to producer!
- As a thoughtful giver, you have something that is brandable. What is your referability factor?
- What is your “IF” - your Integrative Framework?
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- How do you see the world uniquely?
- What can people do with it?
- BIG QUESTION: If your business were a Broadway Show, would anyone buy a ticket and be talking about it so much that you’d get automatic referrals?
- Build your network around what you’re delivering, don’t try to deliver to everyone.
- How are you helping?
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- Solve A Problem
- Alleviate Pain
- Reduce Friction
- Don’t underestimate the significance of making other people feel significant.
- Consider the WIIFM - How is what you’re offering of VALUE to them?
Check out Michael’s websites:
www.MyReferabilityRater.com
And
www.SmallPondEnterprises.com
Thank you for listening to One Sharp Sword! Be sure to also check out Wednesdays With Wayne for quick, fun, and inspirational mid-week reading. www.WaynePernell.com/blog
