Building Client Relationships Over Funnels for Mission-Driven Success
In this episode of the Scaling Therapy Practice Podcast, host James Marland discusses the benefits of using relationship-based marketing over traditional marketing funnels for promoting online courses. James explains that while funnels guide potential customers through the buying process, they can often feel manipulative and prioritize transactions over relationships. He advocates for a model that respects the client's decision-making timeline, emphasizing the value of authentic connections and long-term transformations over quick sales. James shares a personal anecdote about his positive experience with a relationship-focused approach, highlighting its effectiveness in creating loyal and committed clients.
