Storytelling: Key to Effective Communication in Business
In this episode, we welcome the award-winning journalist and PR consultant Amber Daines to explore how storytelling can help businesses communicate effectively, create connections, and inspire action.
Key Points:
• The evolution from journalism to strategic communications and PR consulting
• The importance of authentic storytelling in business communication
• Essential presentation and media training tips for business leaders
• How to leverage traditional and social media effectively
Resources Mentioned:
• Bespoke Communications
• "Well Said" book by Amber Daines
• ASG for PR platform
• The Politics of Everything podcast
⏰ Timecodes ⏰
0:00 Introduction to Amber Daines
2:45 Journey from Journalism to Communications
6:30 Current Business Focus and Evolution
9:15 Social Media's Role in Modern Communications
12:40 Corporate Communication Challenges
15:20 Small Business Communication Strategies
18:30 The Power of Storytelling
22:15 Presentation Skills and Common Mistakes
26:40 Media Training Tips
31:20 AI in Communications
35:45 Video Presentation Tips
39:30 Final Tips and Contact Information
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