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“…find that new and better version that better suits and deals with the problem at hand, whether that's one for you and or your client, and then go out and sell that. Now we've made a new and smarter version, oh and by the way, it's actually also better for the world, but it's not the other way around. Don't lead with green, lead with better, and then sprinkle green on top. That's what's going to make you set your path.”

In this episode of the Humans at Work podcast, Jasper takes us through his journey into sustainability and the importance of business leadership in addressing climate change. Jasper introduces his concept of the 'Fatal Five' barriers to sustainability and how reframing the conversation can lead to positive outcomes for both businesses and the environment. We discuss the need for a redefinition of sustainability that emphasizes proactive measures for future generations, the importance of collaboration and openness in addressing environmental challenges, and the necessity of overcoming fear to embrace an abundance mindset.

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