How do you keep serving your vertical when it goes into freefall?
Today’s guest not only overcame the challenge during the pandemic, but emerged driving 40% year-over-year growth. Nicole Mahoney, the Founder of Break The Ice Media, tackled the difficulty of scaling by serving her vertical even when facing a dramatic downturn.
Break The Ice Media, a company Nicole proudly calls an “un-agency”, serves companies in the travel, tourism, and hospitality sectors. Today, the agency makes $2 million in topline revenue with 13 full-time employees.
Nicole and Corey sit down to discuss her journey of transforming a generalist shop into a travel marketing agency, and how her podcast, Destination on the Left, played a pivotal role in getting Nicole in front of new audiences and prospects to share her unique point of view on the industry.
Tune in for an inspiring conversation with insights and ideas you can apply to grow your verticalized business and provide true value to your niche.
Here’s what Corey and Nicole cover in this episode:
Here are some actionable key takeaways for agency founders:
The resources mentioned in this episode are:
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