Description

The danger behind impressive charts is that they often fail to convey meaning and instead aim to impress. Complicated charts may be effective for displaying specific data sets, but they are not suitable for sales literature or presentations. Most people are not impressed by complex charts and instead value simplicity. Presentations should focus on conveying one major idea per slide and avoiding the use of excessive slides. The goal of a sales presentation is to establish whether further conversation will be beneficial, not to check off individual checkboxes.
keywordsimpressive charts, data visualization, sales presentations, complexity, simplicity, conveying meaning
takeaways

• Impressive charts may fail to convey meaning and instead aim to impress
• Complicated charts are not suitable for sales literature or presentations
• Simplicity is valued over complexity in presentations
• Presentations should focus on conveying one major idea per slide
• The goal of a sales presentation is to establish whether further conversation will be beneficial

• The Danger of Impressive Charts
• The Goal of a Sales Presentation

• "The danger behind impressive charts"
• "Who can pass up the opportunity to wow a customer with an amazingly complicated wheel?"
• "Simplicity is the outcome, which is ultimately what most people would pay to get"