Description

The conversation discusses the overuse and abuse of the concept of a case study in PowerPoint presentations. A case study is an in-depth analysis of a particular situation, event, individual, or group over some time. It is used primarily in research, business, and education to explore how theories or concepts apply to real-world scenarios. However, many presentations falsely claim to be case studies when they are just examples of work done in the past. A real case study should have a clearly defined problem statement, a proposed methodology, objective and measurable data points, findings, comparisons to other theories, and a discussion of challenges and limitations.
keywordscase study, PowerPoint presentations, research, business, education, problem statement, methodology, objective data, findings, challenges, limitations
takeaways

• A case study is an in-depth analysis of a particular situation, event, individual, or group over some time.
• Many presentations falsely claim to be case studies when they are just examples of work done in the past.
• A real case study should have a clearly defined problem statement, a proposed methodology, objective and measurable data points, findings, comparisons to other theories, and a discussion of challenges and limitations.
• Approaching work with the rigor required to deliver an actual case study can lead to more impressive and comprehensive presentations.

• What is a Real Case Study?
• The Components of a Real Case Study

• "This is day 329, a note on case studies."
• "How many people have participated in an actual case study?"
• "Calling them a case study is an appeal to logical credibility that in reality makes the presenter look a little foolish."