Summary
Mark Green is host of the popular "Two PreSales in a Pod" podcast, he's the Master of Ceremonies at the Demofest Events and Director of Pre-Sales and Buyer Enablement at Consensus. In this episode we talk through story arcs and how they help you influence stakeholders.
Key Takeaways
- Storytelling is a powerful tool for engaging and influencing people.
- A story needs credibility (ethos), logic (data), and emotion (pathos).
- Story arcs, such as the Cinderella arc, can be used to structure narratives and create tension and resolution.
- Crafting stories for different audiences and stages of the buying journey is essential.
- Storytelling can be applied to demo automation to create engaging and impactful presentations.
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