In this exciting 50th episode, we dive into everything you need to know about the upcoming Photography Summer School: Content Edition. After the success of last year's program, this year’s summer school is expanded to six weeks and fully focused on helping photographers become confident and strategic content creators. With marketing and digital media evolving rapidly in 2025, this edition is built to keep you ahead of the curve—arming you with systems, strategies, and support to increase visibility, generate leads, and have more fun with content.
Whether you're a seasoned photographer or growing your creative business, this episode breaks down exactly what to expect from this hands-on program. You'll not only learn how to develop and batch your content effectively—you’ll also explore audience clarity, content strategy, and the power of repetition and analytics. Rhea shares why this summer’s experience is a game changer and invites listeners into a dynamic learning environment that’s all about transformation, momentum, and sustainable growth.
Why content creation in 2025 requires a new mindset and strategy
The key elements of the “Know and Show” content framework
How to identify and speak directly to your ideal audience (and avatars)
Strategic content types for cold, warm, and hot audiences
The power of batching content—tools, prompts, and workflow tips
How to read your content metrics and use analytics to guide your next move
“The frequency of content has really upped… Gone are the days where you could post two or three times a week and reach your people.” — (8:29)
“Photographers are master content creators… You hold so much power, but you're overthinking it.” — (8:09)
“The better I get, the more I can pour back into my clients. It’s a trickle-down effect with huge returns.” — (3:00)
“Once you understand the ‘Know and Show’ framework, you’ll never run out of content ideas again.” — (13:35)
👉 Ready to join Photography Summer School?
Learn More and Enroll in Photography Summer School Content Edition HERE! We start July 9th!
💥 Live Event Alert: Want to join Rhea in Houston this November for an all-day, in-person workshop with shooting, marketing, and mindset sessions? DM “waitlist” to get first dibs on seats!
Stay Connected
Learn more about me here: https://rheawhitney.com/
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