Description

In this empowering solo episode, Jen Dugard dives into a topic that every fitness professional working with mums needs to hear…  the hobby mindset.

If you’ve ever caught yourself saying, “It’s just a side business,” or “I don’t really need to make that much money,” this conversation is for you. Jen explores how language, mindset and self-perception can quietly keep brilliant trainers playing small and how shifting into professional thinking changes everything.

Drawing on her own experience of building a business from the ground up, Jen shares how the simple decision to take yourself seriously can transform not just your income, but your confidence, your family’s future and the impact you make in the world.

Highlights:

• What the “hobby mindset” looks like and why it holds trainers back
• The two avatars of hobbyist thinking: the new mum trainer and the experienced but undercharging professional
• How guilt and language like “just” or “should” limit your business growth
• The mindset shift from viewing childcare as a cost to seeing it as an investment
• Jen’s own story of investing $10,000 in mentorship… and how it changed everything
• Why understanding your numbers creates clarity and confidence
• The importance of time structure, planning and proven systems
• How to balance business growth with different seasons of motherhood
• Why you deserve to earn well, make an impact and stop apologising for ambition

Key Takeaway:
When you treat your business like a hobby, it pays like one. When you treat it like a profession, it transforms lives… including your own. You deserve to build a business that supports your family, empowers mums and creates lasting change in your community.

Connect with Jen Dugard & MumSafe™:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer