The discussion begins with emphasizing the importance of setting a clear intention for launching a program or service, and getting clarity on the specific offering, its benefits, and the problem it solves for the target audience. Kathy and Tamera discuss the need to get comfortable with being the "product" as therapists, and overcoming limiting beliefs about marketing. Kathy and Tamera outline a 12-week launch plan framework, including:
- Defining the product, price, distribution channels, and promotional offers
- Creating a weekly content plan to build anticipation and address common objections
- Leveraging free content like webinars, challenges, or masterclasses to provide value and generate leads
- Tracking key metrics like email open rates, link clicks, and conversions
- The discussion shifts to the importance of embracing the learning journey, being willing to pivot based on feedback, and building a supportive community of like-minded clinicians. Kathy and Tamera emphasize the value of humility, recognizing that not everyone will be the "ideal" client, and focusing on nurturing long-term relationships.
