In this episode of The Printerviews, host Colin Sinclair McDermott interviews Shelby Sapusek, Chief Communications Officer at ColorCasters. Shelby shares her journey from the newspaper industry to becoming a color management expert, discussing the challenges and intricacies of color management in print. The conversation covers the importance of color consistency, the role of AI in color management, and the need for education in the print industry.
Key Takeaways:
- Shelby transitioned from journalism to color management, emphasizing the importance of color in print.
- Color management is crucial for maintaining brand consistency across different media.
- Simple changes in design software settings can significantly improve color quality.
- AI is becoming increasingly useful in color management, though it requires careful application.
- Education and understanding of color theory are essential for achieving consistent print quality.
- Shelby advocates for transparency and teaching clients about color management processes.
- The print industry needs more automation to reduce human error in workflows.
- Shelby's passion for print is driven by its versatility and the continuous learning it offers.
- Networking and collaboration are key to staying updated in the print industry.
- Shelby encourages print facilities to embrace change and seek education to improve their processes.
