Description

This is episode 40, the second one recorded live at Printing United Expo in Orlando, with Karis Copp from Karis Copp Media.

Karis started in journalism working with Link Publishing on Print Monthly and Sign Link magazines. Then in 2018 she set up her own PR agency. She works exclusively with print and packaging businesses. And she's very good at what she does.

In the podcast we talk about turning technical content into stories people actually care about. How the media landscape is changing. Why authenticity matters more now than ever. Especially with AI everywhere.

She shares how she's scaled her agency and how she handles sustainability messaging. We discuss why knowing your worth matters, when to say no to clients who aren't the right fit, and how to build systems you can repeat.

We also get into video content and LinkedIn's growing influence. Karis explains why you need a clear mission statement before you start communicating anything externally. 

She knows the print industry inside out. She knows how to tell its stories, and she knows what works.

Key Takeaways

• Karis emphasises the importance of storytelling in PR.
• Building relationships and trust is crucial in communications.
• The transition from journalism to PR offers unique insights.
• AI can enhance but should not replace authentic communication.
• Sustainability in print is becoming increasingly important.
• Consistency in PR efforts is key to success.
• Understanding your audience is essential for effective messaging.
• Karis highlights the value of case studies in showcasing success.
• Trust your instincts when it comes to client relationships.
• The print industry is diverse and constantly evolving.