The Sales Warrior Within | Season 2 Episode 44 - Top of Funnel Sales Development with Kevin Warner
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.
"Good Selling, Good Leading, Good Living." - Andy Olen
Top of Funnel Sales Development with Kevin Warner
- Kevin Warner, the CEO of Leadium joins the podcast
- Kevin and Andy discuss the importance of building strong and robust top-of-funnel leads
- Businesses face a critical choice - hire full-time employees to build top-of-funnel leads... or hire an agency with core competencies in this space
- Kevin advocates for choosing an agency to drive top-of-funnel activities and results and shares the significant advantages of doing so
- Further, Kevin and Andy discuss the important role of marketing in a commercial organization and how top-of-funnel activities may be best executed under the marketing banner
- Kevin defines SaaS - Software as a Service - and why it's important to leverage the advantages that software has given salespeople and marketers
- Technology is always changing. A firm like Leadium stays ahead of the technological changes, so business teams and entrepreneurs can focus on value creation down-funnel
- Sales enablement through technology will create a competitive advantage, and leaders like Kevin Warner are pushing winning solutions forward
- Connect with Kevin and Leadium HERE
Get in touch with Andy@AndyOlen.com. Andy enjoys engaging with the Sales Warrior Community.
