In this week’s episode of the Artist Academy podcast, we’re diving into budget vs. luxury pricing language—and how the words you choose can either draw in high-value clients or unintentionally invite bargain-hunters.
If you want to repel low-paying clients, avoid words like cheap, affordable, budget, quick fix. Replace them with words like investment, statement, signature, premium, transformative.
What you don’t want to use if aiming for high-paying customers:
Quick and inexpensive way to add color.
Murals are cheaper than professionally installed wallpaper!
I can beat other artists’ prices.
Murals starting as low as $300.
I’ll make it work for you no matter what your budget is.
We can keep it simple and affordable.
Wording that positions you as a premium creative professional:
Custom artwork designed to transform your space.
Luxury murals that elevate environments and leave lasting impressions.
One-of-a-kind, hand-painted murals tailored exclusively to your brand.
A permanent investment in your space’s identity and value.
High-impact statement pieces that capture attention and admiration.
Museum-quality finishes with durability that lasts for decades.
Each design is created in collaboration with you, ensuring a truly bespoke result.
Transform your blank walls into landmark destinations.
I create immersive, large-scale art experiences that inspire and impress.
This isn’t just paint on a wall — it’s an asset that adds cultural and financial value to your property.
Instead of “cheap” → say “accessible entry point” (if you must talk about lower price).
Instead of “affordable” → say “scalable depending on vision.”
Instead of “decorate” → say “transform” or “elevate.”
Instead of “price” → say “investment.”
