"What content should I be posting to sell?"
It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's no wonder everyone's confused.
But here's the truth: While tactics change, the fundamentals of what makes content convert haven't changed at all.
In this episode, Jenny and I are breaking down exactly what content actually converts in 2026, not what gets likes, not what goes viral, but what gets DMs, bookings, and most importantly, SALES.
We're diving into the 4Rs of conversion content (the framework we teach inside Empire Era), why educational content alone isn't enough anymore, and what's actually working right now across platforms.
Plus, we're answering our very first voice note question from Mel, who's just starting her coaching business and is terrified of creating content. If you've ever felt awkward on camera, hated your voice, or wondered "how do I make good content?", this conversation is for you.
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