Description

In this episode of the Business of Executive Coaching podcast, I share how I've integrated artificial intelligence (AI) into my coaching business over the past year. With the holiday season providing more time for reflection, I wanted to offer valuable insights for my listeners.

 I discuss my evolving perspective on AI, emphasizing that while my core principles remain the same, the tools I use have advanced. My main guideline is that AI-generated content must retain my unique voice and build upon my existing intellectual property. I believe AI can handle about 90% of the work, but it’s the final 10%—the personal touch—that makes it truly representative of me.

 Key applications of AI in my business include:

1. Writing Assistant: I use ChatGPT and Swell AI to repurpose podcast content into newsletters and social media posts, significantly reducing the time spent on these tasks.
2. Brainstorming: When I need ideas, I turn to ChatGPT for generating topics and suggestions, ensuring my prompts are clear and specific.
3. Research Assistant: I occasionally use AI to gather information, but I advise caution as it can sometimes provide inaccurate data.
4. Feedback and Editing: AI helps me obtain feedback on my writing from various perspectives, enhancing content quality.
5. Audio and Video Editing: Tools like Descript streamline my podcast and video editing processes by removing filler words and allowing easy content modifications.

I also share my curiosity about future AI applications, such as building my own GPT model and exploring tools like Sintra AI, which aim to replace traditional team roles with specialized AI bots.

If you’d like to start small, here is a guide on How to Use AI to Save Time in Your Executive Coaching Business.

Book a call with me now if you'd like to discuss whether the Corporate to Coach Accelerator is a good fit for your business! Book here.