In today’s episode, we'll explore the pivotal decision every entrepreneur faces: to outsource or acquire the skill. As a solo entrepreneur, the challenge of managing all aspects of a business while balancing motherhood is immense. I share my journey from doing everything myself, from video editing to graphics, to strategically outsourcing to enhance efficiency and focus on my areas of genius.
Timestamps & Key Topics:
- (0:00 - 0:44) Introduction and welcome to new listeners; today’s topic: Outsource or Acquire the Skill?
- (0:44 - 2:30) My initial journey of handling all tasks myself and the value of understanding each task deeply to better manage future help.
- (2:31 - 5:42) Discussion with my video editor about animations, revealing gaps in our skill sets and the importance of knowing your business’s capabilities.
- (5:42 - 6:07) How early experiences with video and audio editing became my zone of excellence.
- (6:08 - 7:29) Reflecting on my history with technology and multimedia from childhood, shaping my skills in content creation.
- (7:30 - 12:52) Transitioning from doing tasks within my zone of excellence to focusing more on my zone of genius, and how this shift impacts business growth.
- (12:52 - 17:34) Evaluating the return on investment in learning new skills, like managing ads, versus outsourcing, and the strategic value of in-house expertise.
- (17:35 - 27:12) Deciding when to outsource versus when to upskill, the importance of aligning tasks with your business’s zones of genius and competence, and practical tips for single moms to efficiently manage household responsibilities to free up more time for business activities.
Are you a single mom CEO juggling business and motherhood? If you're looking to streamline your operations and focus more on what truly drives your business forward, consider the strategic choices between outsourcing and acquiring new skills. For more insights and tips on building a thriving business while raising kids, download your free checklist at www.thesinglemomceo.com. Don’t forget to subscribe for more valuable episodes like this, and share this podcast with other boss moms in your circle. Let’s grow our tribe and crush our business goals together!
Until next week, keep aiming high and making smart choices that propel you and your business forward.
