In this episode of the American Journal of Healthcare Strategy podcast, host Cole speaks with Christine Slocumb, Chief Growth Officer at Supreme Group, about the vital role of marketing in the healthcare industry. Chris shares her unique journey from engineering to healthcare marketing, and emphasizes the importance of strategic marketing foundations. They discuss various aspects like marketing strategies, thought leadership, dealing with compliance, and preventing marketing failures. Chris also introduces his book, 'Stop Starvation Marketing', and explains the Tower of Power methodology for achieving successful marketing campaigns in healthcare. This insightful conversation is a must-watch for healthcare professionals seeking to elevate their marketing efforts and drive growth.
00:00 Debunking Marketing Myths
00:29 Introducing Christine Slocumb
02:02 Chris's Journey into Healthcare Marketing
05:23 The Concept of Starvation Marketing
08:07 Implementing Effective Marketing Strategies
14:40 Navigating Compliance in Marketing
18:32 The Importance of Thought Leadership
25:16 Final Thoughts and Takeaways
