In this episode, Brandon Gustafson breaks down the most effective funding strategies for launching an assisted living business. Drawing from his experience operating multiple facilities and securing over $1.5 million in SBA loans, Brandon guides beginners through loan types like SBA, conventional, hard money, and private lenders—highlighting what works, what to avoid, and how to prepare a lender-ready business plan. He also shares tips on combining funding sources, doing proper financial underwriting, and staying persistent even after rejection.
00:00:00 – Introduction
00:00:17 – Overview of Today’s Topic: Funding Options
00:02:56 – Transition to Funding Options Overview
00:03:48 – Combining Funding Strategies
00:04:08 – Traditional/Conventional Mortgages
00:05:49 – Limitations and Use of Conventional Mortgages
00:06:51 – Accessibility of Conventional Mortgages
00:07:39 – Hard Money and Private Money Lending
00:09:57 – Risks and Balloon Payments in Hard Money Loans
00:11:30 – Using Hard Money to Build Track Record
00:12:33 – Vetting Private Lenders
00:13:22 – Small Business Loans and Lines of Credit
00:14:46 – Combining Loans for Full Coverage
00:16:12 – Importance of Underwriting and Financial Planning
00:16:48 – SBA Loan Options
00:19:49 – How to Approach Lenders and Combine SBA Loans
00:20:31 – HUD Loans as a Refinancing Option
00:21:41 – Encouragement and Persistence
00:23:01 – Caution Against Over-Leveraging
00:24:44 – Outro and Next Steps
Resources Mentioned:
Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.
Get your free business plan checklist today: https://urlgeni.us/alibpc
Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics
Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind
Apply for the Mastermind today: alimastermind.com/application
Join the Business Foundation Basics Workshop: Assisted Living Business Foundation Basics
Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM
Get the 12 Week Year Book: https://amzn.to/4bAOpQf
Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5
Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink
Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg
FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590
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