Jack Durkin didn’t just launch a self-employed brokerage… he built a model that actually works. In a world where every man and his dog is suddenly a “broker,” Jack and his team at The Avenue are quietly rewriting the rules of what a high-quality, high-fee, hyper-local agency can look like.
In this conversation, Jack opens the bonnet and gets right into the engine of the modern brokerage movement — where it works, why it fails, and what agents consistently get wrong. We talk Purplebricks (the good, the bad, and the burnout) , the “day one panic,” why consistency beats cleverness, and how a single great instruction can feed you for months.
Jack explains the Avenue’s obsession with quality over quantity, why saying no is a superpower, how to set standards without becoming a dictator, and why the future belongs to agents who go small, hyper-local, and specialist.
We also dive into the realities behind onboarding, culture, recruitment filters, and what it really takes to help an agent build a six-figure (and maybe one-day seven-figure) business without losing their sanity in the process.
If you’re running a brokerage, thinking about starting one, or wondering how on earth to stand out in a crowded self-employed marketplace… this episode will give you a ton to chew on.
