In this episode of the Small Business Breakthrough series, host Jason interviews Caroline Lewis, the CEO of Lawson House. They discuss the importance of website development, planning, pitfalls, and the benefits of hiring a professional web development firm. Caroline also shares insights on what makes their approach unique, the challenges they face in the industry, and how they leverage SEO and authentic content to outperform competitors. The conversation wraps up with a fun lightning round where Caroline reveals personal preferences and inspiration.