Description

Marketing is now longer about the stuff you make, but about the stories you tell. 

- Seth Godin

More information can be found at www.socialchangeleaders.net 

In this episode, you will have the opportunity to learn about the five common marketing mistakes social leaders make and ways to avoid them.  When you are the social innovator who is bringing your idea into the world there are many moving parts for which you are responsible. Marketing needs to be central to your strategy.  Inclusion of a marketing strategy can make or break you ability to develop, grow and scale.  

Stephanie has spent over 15 years working with nonprofits, start-up social businesses and social enterprises.  Through this work she has been a part of a lot of what works and doesn’t work. There are five common mistakes that social leaders make.  Making a mistake does not mean everything is ruined. A mistake is an opportunity to learn and pivot. However, there are some mistakes that you can avoid, and thus save time.  Let’s hear about the five most common ones.

1. Relying on the social mission to sell your product or service.
2. Targeting too broad of a market when you need to be more narrow
3. Not creating a full strategy for your offer because it is free
4. Not evolving from the founder’s story
5. Using too small of a definition of marketing

We referenced: Genuine Impact

Learn more about working with Stephanie here

Click here to download ‘5 Common Marketing Mistakes Social Leaders Make’