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Be the Change You Want to See in the World. 

More information can be found at www.socialchangeleaders.net

The city of Minneapolis is going through a challenging time as the trial of Derek Chauvin, the officer charged in the killing of George Floyd, is underway. Community members are grieving, hoping, and many are fearful and anxious.  Today, we hear from Don Samuels about the founding of the ‘Healing our City’ initiative and Don’s thoughts on what social change leaders should be aware of, think about during this time and do. In this episode, you will:

In this episode:

Healing Our City

More about Don:

Don immigrated to the US from Jamaica in 1970 to study Industrial Design. He resigned from executive R&D leadership, at Hasbro Toys, for a partnership in Red Racer Studio, inventing toys for major manufacturers. Don and his wife Sondra concluded that White Flight and Black Middle-Class Flight were the major contributors to the concentration of poverty and its repercussions, in Urban America. 24 years ago, they moved to the challenged Jordan neighborhood, in North Minneapolis. They quickly became strong voices for peace and leaders for unity and collaboration. With their urging and support, Don was first elected to the Minneapolis City Council in February 2003.

As a Council Member, he directed unprecedented levels of funding to his North Minneapolis community, ensuring remarkable recovery from a devastating tornado and the Great Recession. Don co-sponsored the Ban the Box resolution, which later became state law, giving ex-offenders a greater chance at careers. Don ran for mayor of Minneapolis in 2013.


Don cofounded the Northside Achievement Zone (NAZ), where his wife Sondra now serves as CEO. He graduated, in 2001, from the Luther Seminary and is an ordained minister. He currently serves on the boards of Luther Seminary, Twin Cities Rise, Center for Action and Contemplation and Trust for Public Land- Minnesota. He is CEO of MicroGrants, making grants to low-income individuals to start and boost their businesses and careers, and the Lights On! program: Now, when a driver is pulled over for a broken light in the state of Minnesota, instead of a ticket or lecture, they receive a voucher for free repairs up to $250.