Success is Personal
If you’re balancing caregiving responsibilities or redefining what success looks like for you, this episode is for you.
In this episode of Money Secrets, we hear from Jaye Heraud, founder of Stitch Strategy and a member of Good Money Club. Jaye is a seasoned marketing and operations consultant who helps small and medium businesses navigate their digital worlds, from websites to digital marketing strategies.
Jaye shares her experience of balancing entrepreneurship with the challenges of being part of the sandwich generation—caring for both young children and aging parents. Her journey highlights the importance of redefining success, aligning your business with your life circumstances, and finding joy in the trade-offs. Jaye also offers valuable insights into money management, overcoming self-doubt, and building a sustainable, flexible business.
Tune in to hear Jaye’s candid, insightful journey and gain practical tips for balancing business, family, and life.
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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.
In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.
Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.
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Key Learnings from Jaye’s Story
Jaye Heraud from Stitch Strategy:
Stitch Strategy helps purpose led business owners stand out online. Offering tailored digital support, expert Squarespace & Shopify websites as well as digital strategy support. Keep your digital marketing 'always on' and working hard in your business with the support of Stitch. From one-off consults to ongoing maintenance, I'll improve your digital universe to help you be seen.
Jaye Heraud hails from Melbourne's Inner West. She loves to support overwhelmed business owners who are fed up by all of the things they ‘should’ be doing online. She has a knack for helping them ditch the dread and find an approach that works for them and their business. With over 20 years experience in Operations and Digital Marketing her calm and creative presence will help your business get in front of the right people.
Connect with Jaye:
Web: https://www.stitchstrategy.com.au/
IG: https://www.instagram.com/stitchstrategy/
FB: https://www.facebook.com/stitchstrategy
LinkedIn: https://www.linkedin.com/in/jayeheraud/
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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business
If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.
Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?
Or check out the Peach Business website here to find out more about Fi.
Check out my FREE Pricing Training you need to set your prices for profitability.
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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.
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