WHY We Play – Part 2
People don't fit nicely into
categories, and we're in the people business. So, what if we looked
at things differently?
Once we know why people do
things, we can anticipate what they enjoy doing and what they
consider fun.
Once we know that, we can add
game elements, mechanics, and dynamics that they'll actually enjoy,
that will cause them to want to play.
Today’s episode is Part 1 of an
outtake from a recent webinar that Sententia hosted with Jonathan
Peters, PhD entitled Why We Play.
You’ll hear Jonathan explain the
16 WHYS that we use at Sententia. For many people, the 16 WHYS
feels, looks, sounds like something they’ve gone through before.
But it’s actually quite different.
Jonathan tells us why it’s
different, and also introduces you to the 14 WHYS that relate
directly to gamification and how and what each of us defines as
FUN. After all, wouldn’t it be better if people wanted to engage in
your programs rather than being prodded and pushed?
If you’d like a copy of the
whitepaper that Jonathan references in the program, simply email me
guru@sententiagames.com and ask for The 16 Whys
Whitepaper.
Today, enjoy Part 2 of this
program. If you missed Part 1, look back in the archives and be
sure to listen. I look forward to your comments and
questions.
About Jonathan Peters,
PhD:
Jonathan Peters, Ph.D. Is an
international speaker and writer. He has spoken before audiences
from Melbourne, Australia to Augusta, Maine. His specialty is
marketing and customer experience, helping audiences identify what
motivates their customers and learn how to speak toward those
motivators.
Jonathan has authored four books,
including Cavemen Can’t Market, the first in the Caveman Trilogy.
He has also ghostwritten 31 non-fiction books. Jonathan is the
Chief Motivation Officer at Sententia and is also an adjunct
professor at the University of Nevada, Las Vegas where he instructs
senior-level business majors. Connect with Jonathan on Twitter
@jpetersphd and at www.jonathanpetersphd.com.
About Your Host:
A gamification speaker and designer, Monica Cornetti is rated as
the #1 Gamification Guru in the world by UK-based Leaderboarded.
She is the Founder and CEO of the Sententia Gamification
Consortium, hosts a weekly Gamification Talk Radio program, and is
author of the book Totally Awesome Training Activity Guide: Put
Gamification to Work for You. Monica’s niche is gamification
techniques that can be used within the framework of corporate
talent development. Connect with Monica Twitter @monicacornetti.
Website: www.monicacornetti.com and
www.sententiagames.com
