A lot of therapists face these common roadblocks in their business in terms of launching their products and services: One, they solely focus on selling their products/services without conducting any research to create 'that' valued offer for their target audience. Two, they project their money narrative onto their ideal clients (and sometimes the main reason why you can't sell your product is because you believe that somebody else won't pay for it!)
As a business owner who has been through a lot of these learning experiences, I want to share with you what really goes on behind closed doors on building a business and how I was able to get the first cohorts for my coaching program.
Join me in this episode as I talk about the 3 things I did in 2019 to manifest my very first group coaching program and 12k launch— clarity, massive action, and declaration. You'll learn from the actionable steps I took for each of these areas, along with the investments I've made to help me achieve the results I want for this launch.
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Sign up for the 3-day bootcamp at www.doctortk.com/links
You can also get daily business affirmations by texting ‘ABUNDANCE’ to (310) 388-8603
Podcast Goals:
- Learn the importance of investments and massive action in building a successful private practice business
Timestamps:
- An introduction to my therapist communities: The Dope Therapist Academy, Elite Coaching Mastermind, and the Therapist Scale Academy (02:28)
- Clarity: Marketing Research (07:12)
- Clarity: Get Out of My Own Way (10:20)
- Actionable steps & the investments I made for Clarity (17:20)
- Declaration: It is already done (32:05)
- Actionable steps & investments for my 5-6 webinars in 2.5 weeks (34:41)
- What's in the 3-day virtual bootcamp for you? (54:43)
Standout Quotes:
- "I had to become clear on what my offer was, meaning, what value can I give to someone else— not what can I sell someone else— and what they wanted. So I had to conduct what we call marketing research to determine if the product that I had was actually desired by other people." (08:08)
- "Sometimes, the reason you can't offer even your therapy services at the rate that you know you should is because you are projecting your money narrative onto your ideal client... The reason why people aren't paying you the fee that you're worth— not the fee that you want but the fee that your services are actually valued
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