Meet Our Guest:
Aline Duerr of Vegan Interior Design, an educational platform teaching interior design students and established interior design businesses how to include a fast-growing conscious market into their customer base.
Her interior design business used to be very much face to face and one on one before COVID-19. From March onwards, not only did the commercial interior design work that she used to do for over 8 years drop, she also had a 2-year-old toddler at home again every day who wanted to be entertained. Rather than seeing it as a problem, she took this situation as an opportunity to finally turn my face to face client focused business to an extended educational platform teaching international interior design students and established interior design businesses about how to include a fast growing conscious and vegan market into their customer base and widen their skill set. To complement the courses, she wrote and published a book called 'Vegan Interior Design' which has been highly successful all over the world since its launch in October 2020. This 'forced' pivot from a small face to face service based company to an educational platform actually enabled her to reach a much larger audience and create an incredible network and community within a very short time; to help designers all over the world progressing the vegan interior design movement; to reach non-vegan designers, students and 'every day people' by educating them with her book, her courses and resources; to be filmed and featured in a new vegan documentary explaining that veganism is not only about food and fashion and to organise the world's first Vegan Interior Design Week ever in 2021. This pivot gave her a push to become the leader of a vegan movement and she is very grateful for it.
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instagram: vegan.interior.design
Website: www.veganinteriordesign.com
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