Today, I want to talk about corruption in the advertising and marketing world. Many people already see online marketers in a way that’s similar to how they view used car salespeople. But the latest court revelations really pull back the curtain on just how bad things have gotten.
In 2019, Facebook agreed to a $40 million settlement of a class-action suit brought by advertisers who claimed they overpaid for video ads based on overstated video-viewing metrics shared by the company.
“Overstated” is legalese for FAKE. You don’t lie, you overstate.
A new (3rd) class action suit is currently moving full speed ahead and includes plaintiffs who spent as little as $300 in ad spending to others who invested over a million dollars.
The corruption doesn’t begin and end with Facebook, however. Far from it. It is widespread and touches every platform you can think of. I’ll explain the rest in today’s episode.
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