Making Your Emails Feel Personal (Even When Sending to Thousands)
One of the biggest challenges with email marketing is making it feel personal when you know you're sending to hundreds of thousands, or even millions, of people at once.
Big companies like Vodafone, 3Mobile, and Apple do this really well - but the secret isn't to copy them. It's to do the opposite.
The key: Sound like YOU, not like a corporate giant.
If you're a maker space in Lewisham, embrace that! Don't try to sound like the Hilton Hotel or 3Mobile. Make specific references to things happening in YOUR space.
Talk about that project someone's working on, the community events you're hosting, the local challenges you're solving.
Write for an informed audience. There's an education process happening with every email you send, but don't dumb things down.
If you write as if you're speaking to people who already get it, they'll meet you where you are.
Here's the reality: If someone sends me surface-level, generic community-building content, I'll scroll past it immediately.
But if it's meaty, specific, and catches my attention? I'm all in.
Your audience is smarter than you think. Respect their intelligence and speak their language.
What's your biggest email personalisation challenge? Let me know in the comments! 👇
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