The moment you hit "compose" on your newsletter, something weird happens.
You suddenly transform into Corporate Robot 3000 – all buttoned-up, businessy, and completely unrelatable.
But here's what actually works: Write like you're texting your business bestie.
Take Gemma and Caroline from the Breaker Collective.
Their newsletters read like you're sitting across from them at a coffee shop, mascara slightly smudged, spilling all the messy, brilliant details of running a business.
No corporate speak. No fake polish. Just real, human connection.
The result?
People don't just read their emails – they show up to their events and join their coworking space (which isn't even open yet).
They're building a community that's smaller than WeWork but infinitely more connected.
The secret sauce?
They write like actual humans to actual humans.
Your newsletter isn't a press release.
It's a conversation.
So drop the corporate mask and let your personality shine through – messy bits and all.
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