So, with this email thing…
You need to keep emailing people.
People will only make a purchase after 15 or 20 emails.
So, you have to send a lot more emails than you think you do.
And it’s not like you can send 20 emails and people will magically buy.
They actually have to open and read those emails.
And for them to open and read your emails, they have to know your email isn’t shit.
If you send the same thing every time, and it’s pretending to be nice to them but really wants them to click the buy button, they’ll catch on.
People email me things, and I keep their emails in my inbox, never opening them as a reminder to read their book, because I don’t want to buy their product.
I know I’m in their sales funnel.
So if people feel like they’re in your sales funnel, they won’t open your email.
It always has to be personal, and it always has to be worth the reader’s time to open it.
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