The Uncomfortable Truth About Coworking Spaces
No one actually cares about your coworking space.
Harsh? Maybe. True? Absolutely.
Most operators obsess over the furniture, the amenities, that "perfect" coffee setup (which, let's be honest, is usually mediocre at best).
However, what actually draws people in is connection, meaning, and the opportunity to find their tribe.
People don't join coworking spaces for your Herman Miller chairs. They join because they're tired of working alone, crave creative collisions, and are desperate to escape the isolation of home offices.
The magic isn't in your space — it's in the people in your space.
So What?
Stop marketing your amenities and start showcasing your community. Talk about your members to your members. Help them connect with each other, not just you.
Your job isn't to attract everyone from the entire universe. It's to help the people already in your space discover why they belong there.
That's where real retention happens. That's where word-of-mouth begins. That's where community transforms from a buzzword into your business model.
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