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➡️ As part of a project, I looked at at least 250 coworking space websites the other day.
🤷🏽And it was unclear what many of you were offering.
So many of you said the same thing.
You had reoccurring themes like:
💡"The future of work starts here!"
Or
💡"Get connected."
These words don't say what you're selling, what you're doing or how you help me.
5️⃣ You have about five seconds - (which could be down to four seconds by the time you finish reading these words) - for people to land on your website and learn what you do.
One place has a header that says "Designed for you" with a picture of the desk behind it.
🥰And I love that place, but I still think it's selling furniture, not selling me a coworking desk.
🔂 Social media buttons:
So many of you have social media buttons up the header for your website rather than a call to action like 'book a call!'
So when I visit your website, I'll go off to Pinterest and look at cat videos.
Getting traffic to your website today is hard enough without sending people elsewhere in one click as soon as they land.
📸 Stock photos:
How many of you with the same photos stock photos on your coworking space websites is devastating!
🇺🇸 At the time of this post, THAT brilliant photo of Bat Haus Coworking by Shridhar Gupta has 26,556,299 views and 188,927 downloads on Unsplash alone, and there are less than 50K coworking spaces globally - do the maths.
🛑 Stop using stock photos!
Of course, they look professional - because the lighting is beautiful, and everyone has perfect teeth.
🤮But they all look staged, insincere and creepy.
Worst of all, those stock photo people aren't the real people I'll see at your building when I visit you.
🔌You make a faster and more meaningful connection with photos of real people from your community.
Join Our 12-week Online Sprint Cohort For Community Leaders in the Coworking Industry.
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https://berniejmitchell.com/the-summer-2024-community-manager-cohort/
Have a remarkable day.
Be careful out there.
It is a jungle.
#coworking #communityisthekey #betterthings
#coworkinglondon
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