Who is your coworking space really for?
Is it for someone seeking "innovative global solutions and best practise?"
Or
Is it for a regular human being seeking connection, meaning, change, and somewhere to do their work?
It reminds me of this story from Brené Brown's work, where she was asked to speak at a conference and told she had to wear 'business loafers' or something like that.
Brené was about to go on stage, and she looked at her comfy clogs and her 'business loafers' and thought, "This is not who I am!"
She went on stage in her comfy clogs and delivered her keynote on being a human being.
We often do this "business class" thing to each other.
We hide behind bullshit words and language.
When it is all about connection, meaning and change.
In the 1999 book "Clue Train Manifesto" authors Rick Levine, Christopher Locke, and Doc Searls discuss the human connection and how "all markets are conversations."
They don't talk about weirdo words and "businessy class" language that we love to put on our websites.
We create our world through language, and we also connect.
Trying to solve the 'belonging crisis' by building a community with accidentally de-personalised corporate language won't work.
There are better ways than using these odd words that are more at home in the movie, 'Office Space' or an episode of 'Silicon Valley' than in our local coworking communities.
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