Why are the images you use so crucial for your coworking space?
The images we use on our websites, blogs, and social media are essential to convey trust.
📸 You know a picture tells a thousand words and all that...
🤮 And marketers (like me) ruin everything - read on:
If you go to a website like Unsplash and you see that the same coworking space photo has been downloaded half a million times, the chances are that other people are using it.
One of the most famous photos is of Bat Haus Coworking in Brooklyn by Shridhar.
See it here: https://bit.ly/BatHausCoworking
Since it was posted in 2018, it has become the most used photo of a coworking space.
In December 2023, 24,243,536 views and 174,199 downloads.
By April 2024, that number had risen to 25,802,397 views and 183,640 downloads.
When people are looking for coworking space or a place to work, they see the SAME image repeated.
Using that image compromises your ability to make a connection and stand out.
Sure, It may be a really, really, really good image, and it may convey what you want to do, but it's not YOU.
In the marketing world, where everyone blindly follows the middle of the road to safe daytime TV-type ground, you need to try a little harder to stand out.
Overusing vanilla and magnolia words like global, innovation and best practice will make you blend in even better.
Being yourself is the best way to connect and stand out; you get fewer people, but you'll enjoy a quicker and more genuine connection.
A great example is the Buick Mackane coworking space run by Mellisa in Newbury in the UK.
The place is named after a T Rex song, and the website and brand are real and dazzling. https://www.buickmackane.co.uk/
🔥Do you want to be a 'nobody ever got fired for buying IBM' type of person?
It breaks my heart to see people who have really cool businesses, coworking spaces, or whatever they're doing abdicate their personality and charisma to a stock photo rather than the natural person they are.
It's like Airbnb, where you see one thing and get pumped up and then get to where you are staying, and it is not the story you're sold.
🤦People often say, 'But it's what people want to see, Bernie!'
If you sell tuna fish or fizzy drinks at mass, I understand you want to take a 'consumer' position.
But it's all about the connection when dealing with the few hundred people who will be your long-term customers, community members or partners.
In a world where your cell phone has more power than spacecraft from the 1970s, getting your images from stock websites is lazy and uncreative.
📩 Join “Bernie’s Better Things,” a no-fluff, no-pitch newsletter sent every weekday.
It includes a 60-second video, actionable text, and practical recommendations, including apps, reading, and strategies.
▶️ https://sendfox.com/berniejmitchell
#coworking #communityisthekey #betterthings
#coworkinglondon #ukcoworking #bringit
#coworkingspace #coworkingcommunity
Subscribe to Coworking Community Builder Daily on Soundwise
