Community is not a business model.
It doesn’t matter how friendly your space feels.
If people wouldn’t fight to keep it open, you’ve got a structure problem.
Not a marketing problem.
Not a mood problem.
A foundation problem.
If your space disappears when the coffee runs out or the manager takes a break—
That wasn’t a community.
That was an atmosphere.
And the atmosphere doesn’t keep the lights on.
So what does?
→ Real relationships
→ A shared purpose
→ Clear agreements
→ Recurring revenue
As Joana at DINAMO10 says:
Coworking is an action, not a place.
It’s not a mood.
It's not a Pinterest board.
It’s a place people need—and would fight to keep.
Would your members notice if you weren’t there next week?
Would they care?
That’s the level we need to be operating at.
🔗 Read the full article:
What Is a Third Place (And Why Community Alone Won’t Save Us)
https://www.linkedin.com/pulse/what-third-place-why-community-alone-wont-save-us-bernie-j-mitchell-tuagf
🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise
🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]
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