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Title: Fast Company
Author: David M. Gross
Narrator: Grover Gardner
Format: Unabridged
Length: 9 hrs and 59 mins
Language: English
Release date: 05-03-07
Publisher: Blackstone Audio, Inc.
Genres: Bios & Memoirs, Personal Memoirs
Summary:
David Gross is working as a corporate lawyer in New York when he gets a call from a friend inviting him to move to Bologna to help turn around a legendary Italian motorcycle company, known for its dominance on the track and its inability to turn a profit. Off he heads to the fabled home of marbled meats, radical leftist politics, and bespoke shoes, diving into his new life as the "corporate image consultant" to gearheads while learning to navigate the giddy mores of Bolognese society. There he sparks the business's "spectacularization" with sexy ad campaigns starring factory workers who, when not on strike, strut to the espresso machine clad in Versace. But above all, he is seduced by speed and the discovery that becoming a better motorcycle rider means tapping into dormant parts of his self that were just waiting to be unleashed.
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