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Title: Data is Everybody's Business
Author: Barbara H. Wixom
Narrator: Wendy Tremont King
Format: Unabridged
Length: 6:42:19
Language: English
Release date: 12-19-2023
Publisher: G&D Media
Genres: Self Development, Health & Wellness
Summary:
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization-converting data into money-too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money-improving work with data, wrapping products with data, and selling information offerings-and explain when to pursue each and how to succeed.
Key features of the book:
Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
Definitions of key terms and self-reflection questions
Rich with detailed case studies
Supplemented by free MIT CISR website resources (cisr.mit.edu)
Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization-not just the data specialists-understand, get excited about, and participate in data monetization.
