How do community values and company values interact, and can they improve company culture? In this episode, we hear from Ohad Hecht, CEO of Emarsys, a SaaS Omnichannel Customer Engagement Platform. Ohad shares his experiences elevating company culture on a global scale and translating those values between various cultures.
References:
[5:00] Greg introduces Ohad Hecht, CEO of Emarsys. https://emarsys.com/
[12:59] Ohad references "Delivering Happiness" by Tony Hsieh.
[30:02] Greg references Forbes article featuring interview with Ohad Hecht, "Instead Of Accepting Two Acquisition Offers They Doubled Down On Company Culture, Here's Why." https://www.forbes.com/sites/brettonputter/2019/05/09/instead-of-accepting-two-acquisition-offers-they-doubled-down-on-company-culture-heres-why-culturegene-interview/?sh=18d65e02e6bb
Key Takeaways:
Companies at any scale require glue to hold everyone together; culture is this glue. As you guide a company's culture, hire people who want to support that culture. Is customer service important? Look for people with a passion for providing an outstanding customer experience. Do you need a highly adaptive workforce? Look for people who embrace and lead continuous improvement.
