Data-driven. Entrepreneurial. Opinionated. hy is a next-generation consulting company specializing in innovation, pricing, sales, and digital transformation. It supports leaders in achieving their ambitious growth targets. Since its founding in 2017, hy has completed over 400 projects for more than 200 clients. hy is a legally independent subsidiary of Axel Springer SE, one of Europe's leading media and technology companies and a pioneer in digital transformation.