Join us in this inspiring episode of the Art Marketing Podcast as host Patrick interviews photographer Ken Wiele, who shares his remarkable journey from a retired band teacher to a successful artist. Discover how Ken leveraged personal connections and storytelling to sell over $50,000 in art within just three years, all while building a loyal customer base. Learn about the power of emotional engagement in art sales, the importance of niche marketing, and Ken's unique approach to combining photography with his late mother's poetry in a bestselling book. Tune in for valuable insights and motivation for artists and photographers alike!
(00:00) - Personal Connections and Sales Success
(05:30) - Ken's Origin Story
(10:00) - Sales Growth Over Three Years
(15:00) - Finding a Niche in Nature Photography
(20:00) - The Power of Personal Connection
(25:00) - The Role of Direct Mail in Marketing
(30:00) - Building a Brand Around Local Nature
(35:00) - The Importance of Storytelling in Art
(40:00) - The Impact of a Book on Sales
(45:00) - Future Goals and Aspirations
(50:00) - Advice for New Artists
(55:00) - Final Thoughts and Gratitude
Ken's Website
https://www.kenwielephotography.com/
Ken's Instagram
https://www.instagram.com/kenwielephotography
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