Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world.
(00:00) Turning Passion into Business: The Two Mountains
(02:10) Introducing Derek: From Law to Photography
(03:59) Derek's Journey: From Hobby to Career
(05:46) The Art Storefronts Experience
(09:23) The Power of Marketing and Merchandise
(10:47) Landing Big Deals: Corporate Installations
(12:39) Innovative Marketing Strategies
(26:18) The Future of Art and Technology
(29:30) The One Thing to Improve in Storefronts
(29:42) The Power of Innovation and New Ideas
(30:19) Unlocking the Creator Economy
(30:50) The Potential of Photo Books
(31:08) Overcoming Comparison Problems
(31:47) The Impact of Books on Consumers
(32:57) Exploring Local Themes for Photo Books
(34:10) Expanding into Local Stores
(35:41) The Power of Low Friction Purchases
(36:17) Using QR Codes for Surf Photography
(39:51) Creating an Online Course for Surfers
(40:53) The Importance of Firing Arrows
(41:49) Insights from Art Shows
(45:16) Understanding Your Market
(46:21) Leveraging In-Person Installs
(48:53) Engaging with Social Media
(50:20) Using ChatGPT for Better Captions
(54:32) Conclusion and Final Thoughts
Links
Derek's Website
https://www.derekemgephotography.com/
Derek on IG
https://www.instagram.com/derekemgephotography/
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