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This third in a series of podcasts about RSA 2013 and the the Alert Logic partner pavilion is with Urvish Vashi, VP of marketing at Alert Logic.

Urvish gives us the behind the scenes thinking on why Alert Logic thought it was important that they exhibit with some of their leading partners at RSA this year. He also tells us that it was not difficult to convince these partners that exhibiting at RSA was good for them. In fact it was somewhat of a no brainer for them.

I know Urvish for many years and he is a sharp thinker who understands the market and the technology. This is a short conversation and well worth the time to listen in.