The latter half of 2023 holds promise, although analysts predict a recovery that must navigate cautious trends. Despite the likelihood of consumers accepting higher prices, their pursuit of cheaper food and good bargains will persist. In this pursuit, the online realm will play a crucial role as virtual retail channels receive a significant boost and expansion. Within South and Southeast Asia, a keen trend towards intra-regional trade has emerged, primarily driven by two factors - declining exports to the US and European markets and emphasis on enhancing food security.
