The rapid transformation of the livestock production sector in Asia currently presents a great opportunity and a favorable time to adopt sustainability in farming and across the value chain. With a growing population, demand too is putting pressure on animal protein production, particularly chicken meat because it is affordable. Hence Asian Agribiz's focus on sustainable broiler production on September 5. In the three-hour webinar titled 'Sustainability – threat or opportunity', five reputable presenters will address how to balance environmental impact and maintain profitability to ensure long-term sustainability.